Ariana Grande Partners With HeadCount for Wicked Contest to Increase Voter Registration

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Ariana Grande and HeadCount — a leading nonpartisan nonprofit working to register young voters through its Good to Vote initiative — have launched a “Wicked” contest for her fans in an effort to increase voter registration among young people. 

The prize is: Two fans will be flown to the U.S. premiere of “Wicked,” the Grande-and-Cynthia-Erivo-starring big-screen adaptation of the hit Broadway musical, along with a full glam experience with Grande’s r.e.m. beauty products. The singer announced the contest Friday in her Instagram story, prompting fans to see if they’re “good to vote” by checking their registration status to enter for a chance to win the exclusive prize. (Enter the contest here.)

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According to a new study from Harvard University, which references HeadCount, leveraging celebrity voices is an effective way to promote civic engagement. The study shows that celebrity promotion translates to higher voter registration rates and poll worker sign-ups. Overall, of the young voters registered digitally through HeadCount in 2020, 78% went on to vote at the polls. 

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Grande previously partnered with HeadCount in 2019 and registered over 30,000 fans to vote through onsite registration while on tour. During and following the pandemic, HeadCount adjusted its model to include digital engagement for celebrities to continue to engage their young fans. 

“Young voters have the power to decide the 2024 election. We’re thrilled to be partnering with Ariana Grande again to help get as many young people registered as possible – providing them with the tools they need to make their voices heard at the polls this November!” said Lucille Wenegieme, CEO of HeadCount.

Now in its 20th year, HeadCount has been supported by Harry Styles, Beyoncé, Billie Eilish, Lizzo, Panic! At The Disco, David Byrne, Anderson .Paak, Tinashe, Bonnie Raitt, Dave Matthews Band, Dead & Company, Paramore and many more. It registered more than 150,000 voters for the 2022 midterm elections and more than 1.3 million over the course of its existence. (Head here for information on the organization and volunteering.)

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